Diamond Solitaire Ring

Where and how to ebay sellers get their cheap diamond jewelry from?

These sellers are selling diamond jewelry thousands of dollars under their retail price and for the price I thought would be the wholesale price? How and where do they buy them so cheaply?

Public Comments

1. They buy it strait from china. Much of it is suspect quality and may be fake. That being said, jewelry can have a huge markup. Not many people realize that if the sticker says $400, it probably cost the store about $60-$90. But the stores are VARs. They do things like warranties, gift boxing and free cleanings for life. You pay for service from a jeweler, not the gold/ diamonds. If you want cheaper jewelery, especially diamonds, go to a pawn shop. The biggest issue with pawn shop jewelery is that it is used so softer stones may be worn/ scratched. Diamonds don't wear or scratch so they always look like new (metals are buffed and cleaned) and they are plentiful because it seems like there are certain groups of people who are financially unstable and don't understand economics feel like it is a good idea to o buy some ice the first time they have money left over at the end of the week.
2. They probably use a wholesaler like J. Goodin which has been in the jewelry business for many years. http://www.jgoodin.com