Diamond Solitaire Ring

What is the general markup on diamond jewelry at jewelry stores?

Public Comments

1. between 100% and 500% ! Most being closer to the 100% mark.
2. It's somewhere around 100% according to my knowledge. B2C Jewels http://www.b2cjewels.com
3. It is generally 300%. Some lingo to watch out for: "Keystone"= Markup is 200% "Triple Key"= Markup is 300%